Tuesday, September 12, 2006
Commentary on Nike's "Football is Everything" Commercial
Last Thursday night kicked off a new season of NFL football and also a new round of commercials that merchants hope will catch your eye.
One that caught mine was Nike's "Football is Everything."
The setting is Briscoe High School and what typically happens across high schools in America on Friday. Football players wear their jerseys to school, daydream about the game in class, and then go out and play the big game in front of the home crowd.
The commercial features "Ryan," an ordinary high school student. But Ryan's teammates are hardly ordinary--they're a whole bunch of NFL players, like the Atlanta Falcon's QB Michael Vick and the Chicago Bear's LB Brian Urlacher. On the last play of the game, with Briscoe down 4, the San Diego Charger's LaDainian Tomlinson tosses a halfback pass to Ryan in the end zone. Ryan catches it and the Briscoe Hawks pull out a big 16-14 win.
I really like the commercial. It's fun and very clever. Through Ryan, all of us regular folk get to be the hero among NFL superstars. How often does that happen? It's every athlete's fantasy.