Highly paid advertising executives, working in fancy high rise buildings, creating Super Bowl ads that cost $2.6 million for 30 seconds, were outwitted and outclassed by a Doritos ad created by a couple of college students working on a shoestring budget.
That's my quick, after morning take on the Super Bowl ads.
The winning Doritos ad, co-created by college students Dale Backus and Wes Philips (follow their adventures here), likely made Super Bowl history with the:
- Smallest Budget (Total = $12.79)
- Smallest Crew (Cast/Crew = 5 people)
- Shortest Production Time (4 days... including concept development)
- Youngest Crew (age 22 and younger)
In between tending to kids (because the wife was gone), and stuffing my mouth with cheese nachos (which makes my mouth really dry this morning), several spots relied too much on high tech (Fed Ex on moon) or sleaze (Chevrolet guy car wash) to make an impression.
After seeing the Snickers ad, they should rename their candy bar: YUCK!
And the idolatrous Budweiser Crab commercial? I can't believe it was USA Today's #1 ad. This joke will certainly get around: "The beach ... crabs ... Budweiser -- sounds like a bad spring break I had during college." Personally, the auctioneer wedding was a lot funnier. Funny too was the Sprint ad "connectile dysfunction."
Test pattern at MSNBC has good reviews of 1st half and 2nd half ads. And USA Today ranks all the ads on their Super Bowl Ad Meter.